Social Media Marketing Manager

Why Rensselaer? Join Rensselaer Polytechnic Institute's dynamic global community of changemaker including some of the world’s leading researchers, students, alumni, and faculty who ask the important questions and devise the scientific and technological innovations that make the world a better place for all of humanity.

Nestled on a beautiful 275-acre campus in upstate NY, Rensselaer is home to five schools, 32 research centers, three makerspaces, an observatory, one of the world’s fastest supercomputers, and IBM's Quantum System One - the first university-based quantum computer in the world.

Are you ready to change the world? Apply now using the following link:

https://careers.rpi.edu/en-us/job/495426

Job Summary:

The Social Media Marketing Manager is responsible for developing, executing, and refining Rensselaer Polytechnic Institute’s enterprise-level social media strategy. The Manager will build upon RPI’s existing social media presence to support institutional goals related to brand visibility, audience engagement, student recruitment, and reputation building.

The Manager will work collaboratively across departments to lead strategic planning, content creation, community engagement, and performance measurement. The Manager will also be responsible for establishing governance and ensuring that social media efforts across campus align with institutional standards, tone, and objectives.

Duties and Responsibilities Include:

• Establish and lead a comprehensive, platform-specific social media strategy aligned with RPI’s brand identity and institutional priorities
• Create, develop, plan and run social media campaigns, and work with team members to support integrated communications efforts
• Manage and maintain the university’s social media content calendar and campaign planning and execution
• Collaborate with departments such as Admissions, Advancement and Student Experience to support strategic initiatives through coordinated social content
• Monitor trends, topics, and mentions; engage with audiences and manage community interactions in real time
• Analyze performance data using social media analytics tools; generate regular, user-friendly reports and provide strategic insights for continuous improvement
• Establish and maintain social media guidelines, best practices, and brand voice standards across the university
• Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging, visual identity, and engagement goals
• Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards

Minimum Qualifications:

• Bachelor’s degree in digital media, communications, social media or related field
• Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization

Applicants must meet stated experiential and educational requirements.

Minimum Knowledge, Skills, and Abilities:

• Deep understanding of social media marketing principles and practices, advertising platforms and audience segmentation and targeting strategies
• Fluency with social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics), and content creation software (e.g., Adobe Creative Suite, Canva)
• Proven success in running social media listening, engagement and advertising efforts
• Experience developing and enforcing social media policies or guidelines
• Proficiency in visual storytelling and marketing editing and copywriting
• Background working in higher education or other complex, multi-stakeholder environments

Shift:

Business Hours with weekends or evenings occasionally required

Expected hiring range: $72,000 - $80,000

• The selected candidate’s salary will be determined based on factors that include the available budget, internal equity, and the final candidate’s qualifications, experience, education and other job-related credentials. This hiring range is provided as Rensselaer’s good faith estimate of the expected hiring range at the time of posting.

Benefits Summary:

• Premium/low-cost medical, dental, vision insurance (immediate eligibility, FSA available)
• Employer paid life insurance, STD, LTD, AD&D, travel insurance
• 403(b) Defined Contribution Plan; 1% employee (min) to 8% employer contribution
• Supplemental Retirement
• 90% Tuition Assistance (staff/spouse/children eligible, see policy)
• 16 Paid Holidays + Generous PTO
• Employee Assistance Program
• Fitness Center access
• Automobile purchasing discounts (GM, Mercedes Benz, and more)
• Plus, much more!

Application instructions:

Visit the following link to apply: https://careers.rpi.edu/en-us/job/495426

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process, please contact careers@rpi.edu.

Total Compensation and Benefits Information:

Rensselaer’s Total Compensation Program is designed to provide stable pay growth, a comprehensive and affordable benefits package, and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information, please visit Benefits | Human Resources (rpi.edu).

We welcome candidates who will bring diverse cultural, ethnic, national and international perspectives to Rensselaer’s work and campus communities.

Rensselaer Polytechnic Institute is an Equal Opportunity, Race/Gender/Veterans/Disability Employer.

Job Type: Full-time

Pay: $72,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Troy, NY 12180