Social Media Marketing Manager

Job Title: Ads Manager (Student Visa Consultancy)

Job Overview:
We are seeking a results-driven Ads Manager to plan, execute, and optimize paid advertising campaigns for our student visa consultancy. The ideal candidate will generate high-quality leads for study abroad services and maximize ROI across digital platforms.

Key Responsibilities:

• Plan and manage paid advertising campaigns on platforms like Facebook Ads Manager, Instagram, and Google Ads
• Develop targeted campaigns for student visa services (UK, Canada, Australia, etc.)
• Conduct audience research based on demographics, interests, and study destinations
• Create compelling ad copy and coordinate with designers for visuals
• Monitor campaign performance and optimize for conversions (CPL, ROI)
• Run A/B testing on ads, landing pages, and creatives
• Track and analyze data using tools like Google Analytics
• Generate regular performance reports and insights
• Manage advertising budgets efficiently
• Stay updated with trends in digital marketing and study abroad industry

Requirements:

• Bachelor’s degree (Marketing, Business, or related field preferred)
• Proven experience managing paid ads campaigns
• Strong understanding of lead generation strategies
• Experience with Meta Ads and Google Ads platforms
• Analytical mindset with data-driven decision-making
• Good communication and copywriting skills
• Knowledge of student visa or education consultancy industry is a plus

Key Skills:

• Performance marketing
• Campaign optimization
• Audience targeting
• Budget management
• Conversion tracking
• Creative strategy

KPIs (Key Performance Indicators):

• Cost per lead (CPL)
• Conversion rate
• Return on ad spend (ROAS)
• Lead quality and volume

Bonus Skills (Preferred):

• Experience with CRM tools
• Knowledge of landing page optimization
• Familiarity with study abroad processes

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person