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Social Media Marketing Manager

Job Title: Ads Manager (Student Visa Consultancy)

Job Overview:
We are seeking a results-driven Ads Manager to plan, execute, and optimize paid advertising campaigns for our student visa consultancy. The ideal candidate will generate high-quality leads for study abroad services and maximize ROI across digital platforms.

Key Responsibilities:

  • Plan and manage paid advertising campaigns on platforms like Facebook Ads Manager, Instagram, and Google Ads
  • Develop targeted campaigns for student visa services (UK, Canada, Australia, etc.)
  • Conduct audience research based on demographics, interests, and study destinations
  • Create compelling ad copy and coordinate with designers for visuals
  • Monitor campaign performance and optimize for conversions (CPL, ROI)
  • Run A/B testing on ads, landing pages, and creatives
  • Track and analyze data using tools like Google Analytics
  • Generate regular performance reports and insights
  • Manage advertising budgets efficiently
  • Stay updated with trends in digital marketing and study abroad industry

Requirements:

  • Bachelor’s degree (Marketing, Business, or related field preferred)
  • Proven experience managing paid ads campaigns
  • Strong understanding of lead generation strategies
  • Experience with Meta Ads and Google Ads platforms
  • Analytical mindset with data-driven decision-making
  • Good communication and copywriting skills
  • Knowledge of student visa or education consultancy industry is a plus

Key Skills:

  • Performance marketing
  • Campaign optimization
  • Audience targeting
  • Budget management
  • Conversion tracking
  • Creative strategy

KPIs (Key Performance Indicators):

  • Cost per lead (CPL)
  • Conversion rate
  • Return on ad spend (ROAS)
  • Lead quality and volume

Bonus Skills (Preferred):

  • Experience with CRM tools
  • Knowledge of landing page optimization
  • Familiarity with study abroad processes

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person

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