Social Media & Marketing Manager (Healthcare)

Location: Rawalpindi ,Pakistan
Company: Global Clinical Cura Pvt Lt d

Are you passionate about healthcare innovation? Do you have what it takes to lead marketing strategies in the rapidly growing diagnostics sector? Join our dynamic team as Marketing Manager and play a key role in shaping the future of diagnostics in Pakistan!

About Us

We are a leading healthcare diagnostics company, dedicated to bringing cutting-edge medical technologies to laboratories, hospitals, and research institutions across Pakistan. Our portfolio includes world-renowned brands in IVD, molecular diagnostics, and point-of-care testing.

Position: Marketing Manager – Diagnostics

Department: Marketing
Industry: Medical Devices / In Vitro Diagnostics
Employment Type: Full-Time
Experience Required: Minimum 3-5years in a relevant healthcare/diagnostic industry role
Education: MBA (Marketing) or BBA

Key Responsibilities

• Develop and execute social media strategies to build brand awareness in the healthcare sector.
• Manage and grow the organization’s presence across platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Create, schedule, and monitor engaging healthcare-related content, ensuring compliance with medical and ethical guidelines.
• Collaborate with doctors, healthcare professionals, and departments to highlight services, patient education, and awareness campaigns.
• Develop and implement marketing strategies for diagnostic products (IVD, molecular, POCT, immunoassay, etc.)
• Plan and execute product launches, promotional campaigns & brand positioning
• Collaborate with sales and product teams to identify market needs and opportunities
• Conduct market research and competitor analysis to guide business decisions
• Build relationships with KOLs, labs, and healthcare institutions
• Organize CME sessions, scientific seminars, workshops, and conferences
• Drive digital marketing initiatives and manage online presence
• Analyze campaign performance and prepare marketing dashboards/reports
• Support tender marketing, regulatory, and commercial departments as needed

Required Skills & Attributes

• Strong knowledge of the healthcare/diagnostic market in Pakistan
• Excellent communication and presentation skills
• Strategic thinking and problem-solving ability
• Proficiency in digital tools (MS Office, CRM, etc.)
• Ability to manage multiple projects and meet deadlines
• Self-motivated, creative, and a strong team leader

We Offer

• Competitive salary & performance incentives
• Medical & fuel allowance
• Professional development opportunities
• Supportive work environment in a growing organization

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person