Social Media Marketing – Reels & Content Creation (IdliBox)

Location: Medavakkam, Chennai
Company: IdliBox

About Us

IdliBox is Chennai’s first veg & non-veg idli outlet reimagining South Indian comfort food with a fun, modern twist. We’re not just about idlis – we’re about attitude, creativity, and culture. We’re looking for a social media content creator who can turn everyday food moments into viral, scroll-stopping Reels.

Key Responsibilities

• Plan, shoot, and edit Instagram Reels showcasing IdliBox’s food, behind-the-scenes moments, and fun brand personality.
• Manage the Instagram page – posting, engaging with followers, and maintaining the visual style of the brand.
• Come up with creative content ideas and trending audio concepts that connect with Chennai’s local audience.
• Write captions and hooks that are witty, local, and on-brand.
• Coordinate with the kitchen and team to film new menu launches, offers, or campaigns.
• Analyze performance metrics and suggest improvements for reach and engagement.

Requirements

• 1–3 years of experience in social media marketing or content creation (food or lifestyle brands preferred).
• Strong understanding of Instagram Reels trends and editing tools (CapCut, InShot, Premiere Pro, etc.).
• Ability to shoot using a phone or camera with good framing and lighting sense.
• Creative mindset with strong storytelling and humor sense (Tamil + English mix is a plus).
• Basic knowledge of Canva or Photoshop for posts and stories.
• Must be proactive, energetic, and love experimenting with ideas.

Perks & Benefits

• Competitive salary (based on experience).
• Free food during shoots
• Freedom to experiment and bring your own style to the brand.
• Be part of a young, fast-growing Chennai food brand.

Job Type

• Full-time / On-site (Medavakkam, Chennai)
• 6 days a week
• Immediate joiners preferred

Job Type: Full-time

Pay: ₹10,000.00 - ₹14,000.00 per month

Work Location: In person