Social Media Marketing Specialist

Job description

Social Media Marketing Specialist

Part‑Time · On‑Site · Muscat, Oman

Company Description

We’re a close‑knit, down‑to‑earth digital agency operating across Europe and the GCC. We build fast, conversion‑ready websites & web apps, deliver performance‑oriented SEO, and run multi‑channel digital marketing that drives measurable growth. Our clients span B2B and B2C — from ambitious SMEs to established brands — and we value creativity, clarity, and results.

Role Description

This is a part‑time, on‑site role in Muscat. You will plan, create, publish, and optimise content across our and clients’ channels — with a strong focus on B2B and LinkedIn — and coordinate closely with designers, developers, and the SEO team.

What you’ll do

• Plan and publish a weekly content calendar across LinkedIn, Instagram, TikTok, and X.
• Create scroll‑stopping posts (static, carousels, short‑form video) using Canva, Figma, and Adobe Creative Cloud.
• Write and adapt copy in English and Arabic, ensuring each platform’s best practices; coordinate any needed translations.
• Build and manage LinkedIn Company Pages and personal branding for executives (B2B).
• Track performance (reach, CTR, engagement, followers, leads) and suggest data‑driven improvements.
• Repurpose content across channels and ensure consistent brand voice.
• Collaborate with the web/SEO team so posts align with landing pages, keywords, and campaigns.

What makes you a great fit

• Portfolio that shows social content you designed/wrote (carousels, shorts, captions).
• Hands‑on with Canva, Figma, Adobe CC (Photoshop/Illustrator/Premiere or Rush).
• Comfortable writing concise, on‑brand copy in English and Arabic.
• Familiar with LinkedIn for B2B (Company Page, employee advocacy, thought‑leadership).
• Basic analytics skills (LinkedIn Analytics, Meta Business Suite; Google Analytics is a plus).
• Proactive, organised, and eager to learn in a fast‑moving team.
• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and Marketing
• Strong Communication skills, both written and verbal
• Ability to analyze and interpret social media metrics
• Creative mindset with attention to detail
• Experience with various social media platforms and tools
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Ability to work on-site in Muscat

Nice to have

• Simple video editing for Reels/TikTok/Shorts.
• Basic knowledge of SEO principles for social (hooks, keywords, outbound/internal links).
• Experience with scheduling tools (Buffer, Metricool, Hootsuite, Later, or native planners).
• Basic understanding of social media advertising (Meta Ads / LinkedIn Ads) is a plus.

How to apply

• Send your CV + portfolio (or a link to your best work) via LinkedIn. Shortlisted candidates will complete a practical task (1–2 hrs).