Social Media Marketing Expert

We are looking for a talented individual to oversee our marketing and social media campaigns, handling our digital presence across various platforms. This role is more than just daily execution; you will drive content and shape online engagement. You will lead the collaboration across teams to ensure the company’s digital presence is strong, relevant, and consistent.

Key Responsibilities:

• Create, implement, and manage a comprehensive social media strategy aligned with business goals.
• Conduct competitive research to identify trends, target audience preferences, and opportunities.
• Develop content calendars and campaign plans for various social platforms.
• Create and curate high-quality, engaging, and relevant content (text, image, video, stories, reels, etc.) tailored for each platform.
• Work with graphic designers, videographers, or content teams to produce branded content.
• Monitor, moderate, and respond to audience comments, messages, and reviews promptly.
• Build and nurture a strong online community and brand loyalty.
• Plan and execute paid social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Optimize ad spend and targeting based on campaign goals (awareness, engagement, conversion, etc.).
• Track, measure, and analyze performance metrics (engagement, reach, impressions, conversions, etc.).
• Use tools like Meta Business Suite, Google Analytics, and third-party platforms to generate reports.
• Collaborate with marketing, design, PR, and sales teams to ensure brand consistency and integrated campaigns.
• Integrate SEO strategies into social media content to improve search visibility.
• Maintain a consistent tone, visual identity, and messaging across all platforms.
• Adhere to brand guidelines and ensure content aligns with company values

Qualifications:

• A bilingual person can speak English and Arabic.
• Bachelor’s degreein Marketing, Communications, Public Relations, Digital Media, Business, or a related field.
• Proven work experience (2–5+ years) in social media management, digital marketing, or related roles.
• Demonstrated success in growing and engaging audiences across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest, etc.).
• Experience running paid social media campaigns (e.g., Meta Ads, LinkedIn Ads, TikTok Ads).
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent content creation skills (writing, editing, image/video creation).
• Knowledge of SEO and how social media integrates with search engine visibility
• Familiarity with CRM tools and email marketing platforms

Job Type: Full-time

Application Question(s):

• What is the most important quality a social media marketing expert should have to grow an audience for the company platform?