Marketing & Communications Manager - Pre-Opening

As the Marketing & Communications Manager, you will play a pivotal role in shaping and promoting the hotel’s brand identity from pre-opening through operational success. In the pre-opening phase, you will establish the marketing and communications framework, build awareness, and position the property in the marketplace. Once open, you will continue to drive innovative campaigns, enhance visibility, and ensure brand consistency across all platforms to support revenue growth, guest engagement, and long-term loyalty.

Key Job Responsibilities:

• Develop and execute marketing and communication strategies that support both pre-opening launch and ongoing business objectives.
• Build, lead, and inspire the marketing team to deliver innovative campaigns and initiatives.
• Ensure brand consistency across all materials and communications, in line with corporate guidelines.
• Oversee the creation of compelling content for digital platforms, traditional media, and on-property events.
• Foster community engagement, local partnerships, and brand activations to increase visibility.
• Collaborate with sales, revenue management, and other departments to align marketing initiatives with commercial goals.
• Conduct market research and competitor analysis to identify trends, preferences, and opportunities.
• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor and evaluate campaign performance using KPIs, adjusting strategies to maximize ROI.
• Cultivate relationships with media outlets, influencers, and partners to drive exposure and positive coverage.
• Strengthen connections with stakeholders including property leadership, ownership groups, and corporate leaders.
• Lead digital marketing efforts, including social media, SEO, and paid campaigns, to optimize the hotel’s online presence.
• Provide regular performance reports and insights to senior management.
• Stay current with emerging marketing technologies and best practices to drive continuous innovation.
• Act as a brand ambassador, ensuring the property projects a consistent and positive image to all audiences.
• Promote safe, sustainable practices in line with company environmental, health, and safety policies.