Social Media Marketing Specialist

About Us

Ad & M International is a 360° marketing and advertising agency based in Dubai, delivering innovative solutions in Digital Marketing, PR, Branding, Events, and Creative Campaigns. We help brands grow by combining strategy, creativity, and technology to achieve impactful results.

We are seeking a Social Media Marketing Specialist with strong knowledge in Social Media Marketing and Paid advertising to manage and grow our clients’ digital presence. The ideal candidate should be both creative and analytical, able to develop strategies that drive awareness, engagement, and conversions.

Key Responsibilities

• Develop and execute social media strategies for clients across platforms (Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.).
• Create and manage engaging content (posts, reels, stories, videos, graphics) tailored to each brand’s voice and objectives.
• Plan, run, and optimize paid advertising campaigns on Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms.
• Implement and monitor SEO strategies to improve search rankings and drive organic traffic.
• Track, analyze, and report performance metrics (reach, engagement, leads, conversions) to improve campaign effectiveness.
• Conduct competitor and market research to identify trends and opportunities.
• Manage online communities, respond to followers, and build strong engagement.
• Collaborate with designers, copywriters, and the creative team to deliver high-quality campaigns.
• Work with influencers and partners for collaborations and campaign amplification.
• Stay up to date with the latest social media, ads, and SEO trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 2–4 years of proven experience in social media marketing (agency experience is a plus).
• Strong understanding of social media algorithms, content trends, and audience engagement strategies.
• Hands-on experience with social media ads management and SEO optimization.
• Knowledge of analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent written and verbal communication skills in English (Hindi and Malayalam is a plus).
• Creative mindset with strong copywriting and content ideation skills.
• Familiarity with design/video tools (Canva, Photoshop, Illustrator, or basic video editing) is an advantage.

Job Type: Full-time

Pay: AED3,000.00 - AED4,500.00 per month

Application Question(s):

• What is your current notice period?

Education:

• Bachelor's (Required)

Experience:

• Agency: 2 years (Preferred)
• Meta (Facebook & Instagram) marketing: 2 years (Required)
• Paid Social : 2 years (Required)
• SEO (Search Engine Optimization): 1 year (Preferred)

Language:

• English (Required)