Social Media Marketing Specialist

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. This role is essential in enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will have a strong understanding of social media management, digital marketing strategies, and content creation. If you are passionate about storytelling through social media and have the skills to drive brand awareness, we would love to hear from you.

Responsibilities

• Plan, film, edit, and produce social media content specific to the aesthetic healthcare industry.
• Develop and implement effective social media strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms, including TikTok, Instagram, and Facebook.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, insights, and customer feedback through social listening.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on industry trends and best practices in social media marketing and digital marketing.

Qualifications

• Proven experience in social media management or a related field.
• Strong knowledge of graphic design principles; proficiency in Adobe Photoshop and Adobe Illustrator is preferred.
• Experience in public relations or relationship management is a plus.
• Ability to create engaging content that aligns with branding strategies.
• Basic photography skills for capturing high-quality images for posts; video editing experience is a must.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Understanding of digital marketing concepts including SEO, web analytics, and content creation strategies.

Job Type: Part-time

Pay: From $500.00 per month

Expected hours: 1 – 5 per week

Work Location: Hybrid remote in Fort Lauderdale, FL 33394