Social Media Marketing Specialist

Job Summary
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to effectively manage our online presence across various channels.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing multiple accounts efficiently.
• Conduct social listening to monitor brand mentions, industry trends, and audience sentiment.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage Facebook Advertising campaigns to drive targeted traffic and conversions.
• Engage with followers through relationship management, responding to comments, messages, and inquiries in a timely manner.
• Perform keyword research to optimize content for SEO purposes.
• Proofread all content for accuracy and adherence to brand guidelines before publication.
• Stay updated on digital marketing trends and best practices in e-commerce and branding.

Qualifications

• Proven experience in social media management with a strong portfolio showcasing content creation skills.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software is highly desirable.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools.
• Familiarity with public relations strategies and their application in social media contexts.
• Strong graphic design skills with an eye for aesthetics that align with branding goals.
• Excellent communication skills with the ability to engage diverse audiences effectively.
• Experience in digital marketing campaigns with measurable results is preferred.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for photography is a plus, as it can enhance visual content creation efforts. Join us as we continue to grow our online community and strengthen our brand through innovative social media strategies!

Job Types: Full-time, Part-time, Internship, Contract

Base Pay: $500.00 - $1,300.00 per week

Expected hours: 15 – 20 per week

Benefits:

• Employee assistance program
• Flexible schedule
• Professional development assistance
• Referral program
• Retirement plan

Work Location: In person