Social Media Marketing Specialist

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will possess a strong understanding of social media marketing, content creation, and digital marketing trends. The ideal candidate will also help with updates, modifications, and content on the company websites. Must be bilingual in English and Spanish to proof read all content.

Responsibilities Develop and implement comprehensive social media strategies across various platforms including Facebook, and Instagram.

• Create engaging and high-quality content tailored to target audiences, ensuring alignment with brand messaging.
• Utilize SEO techniques and keyword research to optimize content for search engines and increase visibility.
• Monitor social media channels for trends and insights through social listening tools, adapting strategies as necessary.
• Manage social media advertising campaigns, including Facebook Advertising, to maximize reach and engagement.
• Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for social media posts.
• Engage with followers through relationship management practices, responding to comments and messages in a timely manner.
• Conduct proofreading of all content to ensure accuracy and adherence to brand standards.
• Stay updated on the latest digital marketing trends and best practices in e-commerce and branding.

Qualifications

• Proven experience in social media management or a related field with a strong portfolio showcasing content creation skills.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling posts and tracking analytics.
• Strong understanding of public relations principles and how they apply to social media strategies.
• Excellent written communication skills with an eye for detail in proofreading content before publication.
• Knowledge of web analytics tools to measure performance metrics effectively.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• A passion for photography is desirable but not mandatory; experience in e-commerce is also a plus. Join us as we elevate our brand's online presence through innovative social media strategies!

Job Type: Full-time

Pay: $22.25 - $24.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person