Social Media Marketing Specialist

Job Overview **FAMILIAR POSTING WITH SOCIAL MEDIA , FACEBOOK,INSTGRAM,TIKTOK****FAMILIAR POSTING WITH SOCIAL MEDIA , FACEBOOK,INSTGRAM,TIKTOK****FAMILIAR POSTING WITH SOCIAL MEDIA , FACEBOOK,INSTGRAM,TIKTOK**
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role is essential in enhancing our online presence, engaging with our audience, and driving brand awareness through innovative content creation and strategic social media management.

Responsibilities

• Develop and implement effective social media strategies to enhance brand visibility and engagement across various platforms.
• Create, curate, and manage published content (images, video, written) that aligns with our brand voice and marketing goals.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, analyzing performance metrics, and optimizing content.
• Conduct SEO and keyword research to improve organic reach and visibility in search results.
• Monitor social media channels for trends, feedback, and opportunities for engagement through social listening.
• Collaborate with the public relations team to ensure consistent messaging across all platforms.
• Analyze web analytics using Google Analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with influencers and partners to expand our reach within the e-commerce space.
• Assist in graphic design projects using Adobe Photoshop and Adobe Illustrator to create visually appealing content.
• Proofread all content for accuracy, clarity, and adherence to brand guidelines before publication.
• Stay updated on the latest trends in social media marketing, digital marketing, and video editing techniques.

Qualifications

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms including Facebook Advertising, Instagram, Twitter, LinkedIn, etc.
• Familiarity with tools such as Hootsuite, Buffer, Google Analytics, Adobe Creative Suite (Photoshop & Illustrator), and video editing software.
• Excellent written and verbal communication skills with a keen eye for detail in proofreading content.
• Ability to conduct effective keyword research and apply SEO best practices in content creation.
• Experience in graphic design is a plus; ability to create engaging visuals that resonate with target audiences.
• Strong relationship management skills with an ability to engage effectively with diverse audiences.
• Knowledge of branding principles and experience in managing brand identity across digital platforms.
• A proactive approach to problem-solving with strong analytical skills. If you are passionate about social media marketing and eager to contribute your skills to a growing team, we encourage you to apply. Join us in shaping our brand's online presence!

Job Types: Full-time, Part-time, Contract

Pay: $46,863.04 - $56,437.21 per year

Expected hours: 40 per week

Work Location: In person