Social Media Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive growth across various channels. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills who can effectively manage campaigns and collaborate with cross-functional teams to achieve business objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee SEO efforts to improve organic search rankings and website traffic.
• Manage social media marketing campaigns across platforms, including Facebook Advertising, to increase brand awareness and customer interaction.
• Execute multichannel marketing initiatives that integrate digital, print advertising, and e-commerce strategies.
• Utilize Adobe Creative Suite for the creation of compelling visual content that aligns with marketing goals.
• Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.
• Create engaging content for various platforms including email marketing campaigns, blogs, and website updates using WordPress and HTML.
• Implement performance marketing techniques to optimize campaign effectiveness through data analysis using Google Analytics.
• Collaborate with sales teams to align marketing efforts with sales objectives and support product management initiatives.
• Manage budgets for marketing campaigns ensuring effective allocation of resources.

Skills

• Proficient in SEO, digital marketing, content marketing, B2B marketing, and performance marketing.
• Strong understanding of multichannel marketing strategies including email marketing and social media advertising.
• Experience with marketing automation tools and analytics platforms such as Google Analytics.
• Familiarity with Adobe Creative Suite for design purposes.
• Excellent research skills coupled with strong copywriting abilities to create persuasive content.
• Knowledge of e-commerce platforms and practices is advantageous.
• Ability to manage budgets effectively while maximizing ROI on campaigns.
• Strong communication skills with a focus on collaboration across teams. Join our team as we strive to innovate and excel in our marketing efforts. If you are passionate about driving results through strategic thinking and creativity, we would love to hear from you!

Job Types: Part-time, Contract

Pay: $15.00 - $25.00 per hour

Expected hours: 5 – 10 per week

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Woodstock, GA 30188