Social Media Marketing Specialist

A Social Media Specialist at 51Talk is responsible for managing and growing the brand’s online presence through strategic content creation, community engagement, and platform optimization

Responsibilities:

• Content Creation & Strategy
• Develop and execute engaging content across platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
• Align content with 51Talk’s brand identity and local audience preferences.
• Monitor trends and local events to create timely campaigns.
• Community Engagement
• Manage private user communities and foster positive brand reputation.
• Generate high-quality referral leads through interactive activities.
• Respond to comments, messages, and feedback promptly.
• Campaign Management
• Run targeted social media campaigns to boost engagement and conversions.
• Analyze performance metrics and adjust strategies accordingly.
• Collaborate with marketing and design teams for cohesive execution.
• Market Research & Localization
• Conduct audience analysis to refine messaging and content formats.
• Tailor strategies to regional markets for cultural relevance.

Required Skills & Qualifications

• Experience: 2–3 years in social media marketing or operations.
• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Skills: Strong communication and problem-solving abilities.
• Proficiency in analytics tools and platform-specific insights.
• Creative thinking and adaptability to fast-paced environments.