Social Media Marketing Specialist

We are seeking a creative Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand awareness, engagement, and online presence across multiple platforms for various restaurant and retail businesses in Pigeon Forge. This role requires a strong understanding of digital marketing tools, content creation, and analytics to drive measurable results. The successful candidate will have a passion for storytelling, branding, and staying current with social media trends to effectively connect with target audiences.

Responsibilities

• Develop and implement comprehensive social media marketing campaigns across social platforms.
• Create engaging content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Stay up to date in an always changing algorithm and understand how to adapt to current trends and best practices.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct keyword research and SEO optimization to increase content visibility and reach.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
• Engage with followers through relationship management techniques to foster community growth and brand loyalty.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels.
• Proofread all content for accuracy, tone, and professionalism before publishing.

Experience

• Proven experience in social media marketing or digital marketing roles
• Proficiency with Canva photo and video editing tools
• Knowledge of SEO best practices, keyword research, and social listening tools
• Experience with sponsored advertising campaigns on Meta and TikTok
• An eye for design and brand consistency
• Excellent content creation skills including photography, video editing, proofreading, and storytelling.
• Ability to analyze data insights to optimize campaigns effectively.
• Strong communication skills with the ability to collaborate across teams and manage multiple projects simultaneously.

Pay: From $45,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person