Social Media Marketing Specialist

Position: Social Media Marketing Specialist

Experience Level: Mid-Level (2–5 Years)
Work Mode: Onsite Preferred | Hybrid Possible
Timings: 10:00 AM – 7:00 PM
Salary: PKR 100,000 – 150,000

Location: Global Delivery Centre Office Cavalry Ground 2, Lahore

Role Overview:

We are looking for a highly creative, performance-driven Social Media Marketing Specialist who understands strategy, analytics, branding, and revenue-driven campaigns. This role requires someone ambitious, energetic, and eager to grow into a leadership role.

Key Responsibilities:

• Develop and execute end-to-end social media strategy (organic + paid)
• Manage platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube)
• Run and optimize paid campaigns (Meta & Google Ads preferred)
• Create content calendars aligned with brand positioning
• Lead reels, video marketing & engagement strategies
• Analyze metrics, prepare performance reports, optimize conversions
• Collaborate with design, sales & business teams
• Build brand awareness and generate qualified leads

Ideal Candidate Profile:

• Strong understanding of audience psychology & Gen Z marketing
• Experience in B2B and/or service-based marketing preferred
• Hands-on experience with analytics tools
• Creative thinker with execution capability
• Strong communication & storytelling skills
• Ambitious with leadership potential

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Work Location: Hybrid remote in Lahore