Social Media Marketing Specialist

Job Summary
We are seeking an energetic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze engagement metrics to drive brand awareness and customer engagement. Your creativity and strategic mindset will help shape our online voice, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in the fast-paced world of digital marketing.

Responsibilities

• Develop and implement dynamic social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, blogs, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media accounts using scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities.
• Optimize content for SEO by conducting keyword research and integrating relevant hashtags to maximize reach.
• Analyze web analytics and social media metrics with tools like Google Analytics to assess campaign performance and inform future strategies.
• Collaborate with public relations teams to coordinate branding efforts and manage online reputation through relationship management practices.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social media management tools such as SOCi.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Ability to create compelling visual content through photography and video editing skills.
• Strong written communication skills with excellent proofreading abilities for content creation.
• Experience in e-commerce environments or branding initiatives is a plus. Join us if you're passionate about shaping digital conversations, building vibrant online communities, and driving innovative marketing campaigns! This role offers a vibrant environment where your creativity fuels impactful results—empowering you to grow professionally while making a difference in the digital landscape.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person