Social Media Marketing Specialist

Key Responsibilities

• Responsible for managing a brand's online presence, creating engaging content, and executing strategies to grow its digital audience
• Content Creation: Produce high-quality text, images, and videos (Reels, TikToks) tailored to specific platform algorithms.
• Strategy & Planning: Develop editorial calendars and campaign roadmaps aligned with business goals.
• Community Engagement: Moderate comments, respond to direct messages, and foster active discussions with followers to build brand loyalty.
• Analytics & Reporting: Track key performance indicators (KPIs) like reach and engagement using tools like Google Analytics or platform-native insights.
• Paid Advertising: Manage and optimize boosting or ad campaigns via Meta Ads Manager or LinkedIn Campaign Manager.

Required Skills & Qualifications

• Platform Expertise: Deep understanding of Facebook, Instagram, TikTok, LinkedIn, and X (Twitter).
• Design & Editing: Proficiency in creative tools like Canva, Adobe Photoshop, or CapCut.
• Writing Skills: Strong copywriting ability to write catchy captions and professional ad copy.
• Technical Tools: Familiarity with management software like Hootsuite, Buffer, or HubSpot.
• Education: Typically requires a Bachelor’s degree in Marketing, Communications, or a related field.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month