Social Media Marketing Specialist

Job Title: Social Media Marketing Manager

Job Type: Full-time

Work Location: In person

Experience Required: 3 – 5 Years

Location: Coimbatore

Address: 114/1C, Opp. Athipalayam Privu, Prashakthi Nagar, Ganapathy, Coimbatore, Tamil Nadu – 641006

Interview Duration: 3 to 4 hours

About Company

Green Delight Innovations Private Limited is one of India’s leading manufacturers of hygiene products, creating plant-based, eco-friendly personal care solutions. Our products are made in certified facilities and have received multiple national and state awards for quality and innovation. With a growing team of 55+ employees, we maintain a supportive, ethical, and performance-focused work culture. We encourage creativity, collaboration, and continuous learning, fostering a positive work environment where employees can grow professionally. Our company is committed to innovation, sustainability, and customer well-being, giving individuals the chance to contribute to a purpose-driven company that makes a real difference

Role Overview

We are seeking an experienced and strategic Social Media Marketing Manager to lead our social media presence and digital engagement initiatives. The ideal candidate will be responsible for developing, executing, and optimizing social media strategies to drive brand awareness, audience growth, engagement, and lead generation, while managing teams and ensuring alignment with overall marketing objectives.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing goals
• Manage and grow brand presence across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Lead content planning, campaigns, and monthly content calendars
• Guide and coordinate with social media executives, designers, and video editors
• Review creatives, captions, reels, and ensure brand consistency
• Plan, execute, and optimize paid social media campaigns
• Monitor performance metrics, insights, and ROI; prepare detailed reports
• Analyze trends, competitors, and platform updates to refine strategies
• Handle community management and brand reputation online
• Collaborate with marketing, sales, and product teams for integrated campaign

Qualifications

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Business, or related field
• 3 – 5 years of experience in social media marketing or digital marketing
• Prior experience in managing social media teams or brand accounts preferred
• Experience handling performance-driven and paid campaigns is an advantage

Required Skills

• Strong expertise in social media strategy, planning, and execution
• In-depth knowledge of social media analytics, insights, and reporting
• Leadership and team management skills
• Excellent communication, copywriting, and presentation abilities
• Creative thinking with a data-driven mindset
• Proficiency in social media tools, schedulers, and ad managers
• Ability to multitask and manage deadlines in a fast-paced environment

Interview Process (*_Laptop is Mandatory for Interview_*)

• Primary Test
• Face-to-Face Interview ( Duration: 3 to 4 hours )

Benefits

● Leadership role in brand growth and digital strategy

● Exposure to sustainability-driven and purpose-led marketing

● Collaborative, ethical, and professional work environment

● Opportunities for career growth and managerial responsibility

● Hands-on involvement in campaigns, branding, and innovation

HR Contact: 8220917648 / 7845894914

Email: hr.gdiltd@gmail.com

Job Type: Full-time

Work Location: In person