Social Media Marketing Specialist

Company Description

Spark AI specializes in transforming businesses by designing practical artificial intelligence (AI) solutions. Our tailored approaches help organizations reduce costs, enhance productivity, make smarter decisions, and achieve scalable growth. With an emphasis on simplicity, Spark AI ensures that clients benefit from the power of AI without added complexity or overhead. We are committed to driving impactful results that enable businesses to thrive in a rapidly evolving digital world.

Role Description

We are looking for a creative and performance-driven Social Media Marketing Specialist to manage and grow SparkAI’s online presence.

The ideal candidate will be responsible for content strategy, social media management, paid advertising campaigns, and lead generation across multiple platforms.

This role requires both creativity and analytical skills to drive brand awareness, engagement, and sales conversions.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute social media strategies aligned with business goals
• Create monthly content calendars
• Identify target audiences and optimize content accordingly
• Research industry trends and competitors

2. Content Creation & Management

• Create engaging posts (graphics, captions, reels ideas, short videos)
• Write compelling captions and marketing copy
• Coordinate with designers and video editors
• Maintain consistent brand voice and visual identity

3. Paid Advertising & Lead Generation

• Plan and manage paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Optimize campaigns for conversions and ROI
• Track and analyze ad performance
• Generate qualified leads for sales team

4. Performance Tracking & Reporting

• Monitor engagement, reach, and conversion metrics
• Prepare monthly performance reports
• Provide insights and recommendations for improvement
• A/B test content and ad creatives

5. Brand Growth & Engagement

• Manage community engagement (comments, DMs, inquiries)
• Build partnerships and collaborations
• Increase brand awareness in the UAE and regional market

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years of experience in social media marketing
• Experience managing business accounts professionally
• Strong knowledge of Meta Ads Manager and social media analytics
• Excellent writing and communication skills
• Creative mindset with strong attention to detail

Preferred Skills

• Experience in tech, AI, or digital agency industry
• Basic graphic design knowledge (Canva, Adobe tools)
• Video editing experience (Reels, TikTok-style content)
• Understanding of SEO and digital marketing fundamentals
• Experience in UAE market is a plus

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate
• Lead generation numbers
• Conversion rate from paid campaigns
• Cost per lead (CPL)
• Overall ROI from social campaigns

What We Offer

• Competitive salary + performance incentives
• Opportunity to work in a growing AI tech company
• Creative and innovative work environment
• Career growth opportunities

Job Type: Paid Full Time Job

Salary: PKR 80,000 To PKR 100,000

Location: 712/713, High Q Tower, Gulberg 5, Lahore, Pakistani