Digital Marketing Specialist

We are looking for a Digital Marketer who understands not only paid advertising and lead generation, but also branding as a core part of marketing strategy. You will work with our USA-based client portfolio, ensuring campaigns are performance-driven while staying consistent with each brand’s voice, positioning, and visual identity.

SEO responsibilities are handled separately.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns for US clients
• Manage Google Ads (Search, Display, Performance Max, YouTube)
• Manage Meta Ads (Facebook & Instagram)
• Run LinkedIn Ads (primarily for B2B clients)
• Manage TikTok Ads where relevant
• Ensure all ad creatives and messaging align with brand guidelines
• Contribute to brand positioning, messaging, and campaign concepts
• Work with designers/content teams to maintain brand consistency
• Monitor CPL, ROAS, engagement, and overall performance
• Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)
• Optimize landing pages for conversions while maintaining brand integrity
• Perform A/B testing on creatives, messaging, and audiences
• Prepare weekly and monthly performance reports

Platforms & Tools We Use:

• Google Ads & Google Analytics (GA4)
• Meta Ads Manager (Facebook & Instagram)
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Tag Manager
• CRM tools (HubSpot, GoHighLevel, or similar)

Requirements:

• Proven experience running paid marketing campaigns for the USA market
• Strong understanding of branding, messaging, and customer perception
• Ability to align performance marketing with long-term brand goals
• Experience with lead generation and conversion tracking
• Strong analytical and decision-making skills
• Good English communication skills (written & verbal)
• Ability to work independently in a remote environment

Nice to Have:

• Experience working with US agencies or international clients
• Brand campaign or multi-channel campaign experience
• Funnel strategy and customer journey knowledge
• Experience marketing service-based or B2B businesses

What We Offer:

• Remote work flexibility
• Competitive pay based on experience
• Long-term growth and learning opportunities
• Exposure to multiple US industries and brands
• Collaborative and performance-focused environment

How to Apply:
Apply with your updated resume.
If available, please include examples of ad campaigns or branding-focused marketing work.

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person