Social Media Marketing Specialist

Overview
Are you passionate about creating compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media Marketing Specialist to elevate our brand presence through innovative content creation, strategic campaign management, and insightful analytics. This paid role offers an exciting opportunity to craft impactful social media strategies that resonate with diverse audiences, drive engagement, and support our overall marketing objectives. Join us to harness your creativity and technical expertise in a fast-paced, collaborative environment dedicated to digital excellence!

Duties

• Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create, curate, and manage engaging content—ranging from graphics and videos to blog posts—that aligns with branding guidelines and campaign goals.
• Utilize graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing assets that enhance content impact.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity, providing actionable insights for ongoing campaigns.
• Manage social media scheduling using platforms like Hootsuite and Buffer to ensure consistent posting schedules that maximize reach.
• Implement targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to boost key messages and promotions.
• Analyze web analytics with tools like Google Analytics and web analytics platforms to measure campaign performance, optimize strategies, and report on key metrics.
• Engage with followers through relationship management techniques, responding promptly to comments, messages, and reviews to foster community loyalty.
• Collaborate with public relations teams to coordinate messaging during product launches or special events ensuring cohesive branding across channels.
• Proofread all content meticulously for accuracy, tone consistency, and grammatical correctness before publishing.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on social media management.
• Strong proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer for scheduling and analytics.
• Knowledge of SEO best practices along with keyword research techniques to enhance content visibility.
• Familiarity with social listening tools for monitoring brand reputation and industry trends.
• Experience running paid advertising campaigns on Facebook or other social media platforms using their advertising interfaces.
• Ability to analyze data from Google Analytics and other web analytics tools to assess campaign effectiveness.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and impact.
• Background in branding strategies, public relations coordination, e-commerce integration, photography, video editing, and web analytics is highly desirable. Join us as a Social Media Marketing Specialist where your creativity meets strategy! Bring your expertise in digital marketing tools and content creation to craft vibrant campaigns that captivate audiences worldwide—making a real difference every day!

Pay: $20.00 - $25.00 per hour

Work Location: Hybrid remote in Shirley, NY 11967