Social Media Marketing Specialist

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We are seeking a dynamic and energetic Social Media Marketing Specialist to elevate our brand presence through innovative content creation, strategic campaign management, and insightful analytics. In this role, you will harness your creativity and technical expertise to develop captivating social media campaigns that resonate with diverse audiences, foster brand loyalty, and drive measurable results. Join us to make a meaningful impact in the fast-paced world of digital marketing while working in a collaborative and forward-thinking environment.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and audience engagement.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback for continuous improvement.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach and visibility.
• Run targeted advertising campaigns on Facebook Advertising and other platforms to boost engagement and conversions.
• Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Maintain strong relationship management with influencers, partners, and community members to enhance brand reputation.
• Oversee public relations initiatives related to social media campaigns to ensure positive brand representation.
• Proofread all content meticulously to uphold brand voice standards and ensure accuracy before publishing.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, campaign management, or branding.
• Demonstrated proficiency with graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with paid advertising platforms such as Facebook Ads Manager for creating targeted ad campaigns.
• Strong understanding of social listening tools and techniques to monitor brand sentiment and industry trends.
• Excellent proofreading skills with an eye for detail to maintain high-quality content standards.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Social Media Marketing Specialist if you're eager to leverage your creativity, technical skills, and strategic thinking to shape compelling digital stories that captivate audiences worldwide!

Pay: $17.00 - $22.00 per hour

Benefits:

• Paid time off

Work Location: In person