Social Media Marketing Specialist

Job Description – Social Media Marketing Specialist

Company: MSK Mentors
Location: Peshawar
Job Type: Full-Time

Job Summary

As a Social Media Marketing Specialist, you will be responsible for managing and growing the company’s online presence through engaging content, strategic campaigns, and creative digital marketing initiatives. You will play a key role in branding, lead generation, and audience engagement by producing high-quality content and promotional materials.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Create engaging and original content for daily social media posts, stories, reels, and promotional campaigns.
• Design visually appealing flyers, brochures, banners, and other marketing materials using graphic design tools.
• Edit and produce high-quality promotional videos, reels, and short-form content for social media and advertising campaigns.
• Plan and execute paid social media advertising campaigns to increase brand awareness and lead generation.
• Monitor social media trends, audience engagement, and competitor activity to keep content relevant and effective.
• Collaborate with the admissions and counselling team to create marketing campaigns for student recruitment and university promotions.
• Maintain brand consistency across all digital and printed marketing content.
• Analyze social media performance metrics and provide monthly reports with recommendations for improvement.
• Manage content calendars and ensure timely posting across all platforms.

Requirements

• Proven experience as a Social Media Marketing Specialist, Digital Marketer, or similar role.
• Strong understanding of social media platforms, algorithms, and digital marketing trends.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or similar software.
• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Excellent content writing and communication skills in English.
• Creative mindset with the ability to generate innovative marketing ideas.
• Knowledge of paid advertising campaigns and social media analytics tools is preferred.
• Ability to work independently and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Graphic Design, or a related field.
• Experience working in the education, consultancy, or study abroad industry is an advantage.

Benefits

• Competitive salary package
• Career growth opportunities in an international company
• Creative and collaborative working environment
• Performance-based incentives

Pay: From Rs40,000.00 per month

Ability to commute/relocate:

• Peshawar: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Marketing: 1 year (Preferred)

Work Location: In person