Social Media Marketing Specialist

Job description:

Job description:

About Us:

FAJ Group, based in Dubai, UAE, was founded in 2010 as a small company focused on technical services and equipment sales.

We have since grown into a dynamic organization with over four subsidiaries in two sectors: International Training Academy and IT solutions. Our growth spans trading (including e-commerce), technical services, and various appliances and electronics.

Company Name: F A J IT Solutions

Location: 3rd Floor, HB Tower, Gulberg Greens Executive Block, Islamabad

Send your CV via WhatsApp at +92 341 1410485

Summary: We are looking for a motivated and creative Social Media Marketing Specialist to assist in planning and executing online marketing strategies. This internship offers hands-on experience in social media management, content creation, SEO, and digital advertising.This is a full-time, on-site position based in Rawalpindi/Islamabad. Applicants must be residents of these cities.

Key Responsibilities

• Create and manage monthly content calendars
• Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.
• Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.
• Publish, schedule, and optimize posts on all social platforms
• Engage with followers, respond to comments and messages
• Analyze social performance using platform insights and analytics tools
• Support social media campaigns from planning to execution
• Monitor digital trends and propose creative ideas
• Prepare detailed performance reports with actionable insights and recommendations for future improvements.
• Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.
• Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.

Required Qualifications

• 2–3 years of experience managing social media for brands or businesses
• Bachelor’s degree in Marketing, Media, Communications, or related field (preferred)
• Strong understanding of social media algorithms, trends, and best practices
• Excellent communication skills in English
• Experience using planning tools (Notion, Trello, Google Sheets)
• Ability to collaborate with design/video teams
• Familiarity with Canva, Adobe Express, or similar tools

Preferred Skills

• Basic photo or video editing
• Experience with email marketing or website CMS
• Understanding of digital audiences in the UK and Pakistan
• Customer service experience through social platforms

Tools You May Use

• Creator Studio
• Canva, Adobe Express

Pay: Rs35,000.00 - Rs65,000.00 per month

Work Location: In person