Social Media Marketing & Training (Manager / Senior Associate)

Who we’re looking for: We’re looking for a hands-on content and social media professional who can both create content that moves the needle and teach others how to do it well. You should be someone who enjoys being on camera, understands what stops the scroll, and also gets excited about helping students grow into confident, industry-ready professionals.

This role is ideal for someone who’s dialed into culture, strong at storytelling, comfortable owning outcomes end-to-end, and motivated by impact - not just views.

What the role is about: This is a build + apply role. About 70% of your time will be spent building Kraftshala’s Content & Social Media training - designing curriculum, upgrading training experiences, mentoring students, managing external experts, and ensuring strong placement outcomes.

The remaining 30% of your time will be spent creating content for Kraftshala - scripting, shooting, editing, and driving growth across our social platforms to build brand awareness, generate leads, and support enrollments.

Why you should apply: You’ll get the rare opportunity to:

If you enjoy creating content and scaling your thinking through others, this role gives you both.

About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Social Media Marketing & Training role sits at the intersection of brand growth and academic excellence. You will be responsible for building Kraftshala’s social presence through high-quality, culture-forward content, while also ensuring that our students are trained on the most relevant, real-world content and social media skills - and placed successfully as a result.

This role demands strong ownership, creative judgment, comfort with ambiguity, and a genuine passion for helping people learn and grow.

Month 1: Deeply understand Kraftshala’s brand, students, curriculum, and content ecosystem. Take ownership of content production while shadowing live sessions and experts. Begin auditing existing curriculum and social performance.

Month 2: Independently ship high-quality content consistently. Start upgrading training modules, assessments, and session formats. Take ownership of experts’ output and begin driving improvements based on data and feedback.

Month 3+: Own content strategy and academic outcomes end-to-end. Demonstrate clear impact on brand growth, student engagement, and placement metrics. Begin building scalable systems and playbooks across both marketing and academics.

Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions.

Delhi/ Gurgaon