Social Media Officer

A person who develops and executes digital strategies to promote the school's brand, managing platforms like Facebook, Instagram, and LinkedIn to engage prospective families, current parents, staff, and alumni. Content creation, editing, and curate engaging content (photos, videos, stories), manage community engagement, monitor analytics, and align all online presence with the institution's values and marketing goals.

KEY RESPONSIBILITIES :

• Content Creation & Planning: Develop a content calendar and produce, edit, and publish high-quality photos, videos, and written content showcasing school life, academic achievements, and events.
• Platform Management: Oversee official school social media accounts, ensuring consistent, professional, and on-brand messaging.
• Community Engagement: Monitor and respond to comments, messages, and mentions promptly to foster positive engagement.
• Strategy & Analytics: Implement social media marketing strategies to drive enrollment and engagement, tracking KPIs (reach, engagement, clicks) to optimize performance.
• Event Promotion: Create targeted campaigns for school events, such as Open Days, marketing, and parent forums.
• Safety & Compliance: Ensure all content adheres to child protection policies and data privacy regulations regarding student images and information.

Job Types: Full-time, Permanent

Pay: From ₹30,000.00 per month

Work Location: In person