Social Media Optimization Expert (SEO)

Job Title: Social Media Optimization Expert

Experience: 3+ Years
Location: Lahore

About the Role:

We are looking for a data-driven Social Media Optimization Expert who understands the deep mechanics of algorithms, audience behavior, and content trends. You will be responsible for growing our brand presence across all major social platforms.

Key Responsibilities:

Platform Management
Manage and optimize social media profiles across Instagram, Facebook, YouTube, and LinkedIn. Optimize bios, links, and highlights for maximum conversion.

Content Strategy
Develop platform-specific content strategies based on algorithm requirements. Optimize posting schedules based on audience activity. Research trending hashtags, keywords, and audio tracks. Optimize video thumbnails, captions, descriptions, and tags.

Algorithm Analysis
Deep dive into Instagram ranking signals, YouTube recommendation system, and Facebook feed prioritization. Monitor algorithm updates and adjust strategies immediately. Analyze why content performs well using retention patterns and engagement timing. Identify emerging trends before they become mainstream.

Analytics Tracking
Track reach, impressions, engagement rate, follower growth, and click-through rate. Use Instagram Insights, Facebook Creator Studio, YouTube Studio, and LinkedIn Analytics. Generate weekly performance reports with actionable insights.

Community Growth
Engage with followers through comments and messages. Implement organic growth strategies including collaborations and shoutouts. Manage user-generated content campaigns.

Platform SEO
Optimize content for searchability within each platform. Research keywords users search within social platforms. Structure captions with relevant keywords.

Skills:

Experience: 3+ years in social media optimization with proven track record of organic growth

Platform Knowledge: Deep understanding of Instagram, Facebook, YouTube, and LinkedIn algorithms and best practices

Analytical: Strong ability to extract deep insights from analytics data. Experience with Instagram Insights, Facebook Creator Studio, and YouTube Studio

Technical: Proficiency with content scheduling tools like Meta Business Suite or Buffer. Knowledge of hashtag research tools

Content: Understanding of what makes content engaging. Knowledge of video optimization. Basic graphic design knowledge. Strong copywriting skills

Job Type: Full-time

Pay: Rs70,000.00 - Rs80,000.00 per month

Work Location: In person