Social Media + Patient Care Coordinator (Prospective Patient Experience)

The role in one sentence

You’ll be the bridge between CCRS online and CCRS in-person—creating modern social content that attracts the right patients, and providing the first-touch experience for prospective patients: answering questions, educating them on procedures, and guiding them confidently to the next step. Social media is the main focus. Prospective patient coordination is a core responsibility.

What you’ll do

1) Social Media & Content Creation (Primary)

• Create and post short-form content (Reels/TikTok/YouTube Shorts) that feels modern, real, and on-brand
• Film in-clinic content (with consent): patient stories, staff moments, educational clips, behind-the-scenes
• Edit videos with strong hooks, pacing, captions, and clean visuals (CapCut/Adobe/iMovie—your tool is fine)
• Write captions that are clear and human (not overly “salesy”)
• Keep a simple content calendar and stay consistent
• Engage with comments/DMs professionally using CCRS guidelines
• Turn common patient questions into content topics (LASIK, SMILE, EVO ICL, RLE, cataracts, etc.)

2) Prospective Patient Care Coordination (First-Touch Experience)

You’re the person who helps a prospective patient go from: “I’m curious” → “I understand my options” → “I’m scheduled.”

• Be the first point of contact via text/email/social DMs
• Educate and guide patients using approved talking points (no diagnosing)
• Answer common questions about: Procedure differences (LASIK vs SMILE vs EVO ICL, cataract options, LAL, etc.)
• Consultation flow, timelines, and what to expect
• High-level recovery expectations (non-clinical)
• Pricing basics + financing pathways (based on CCRS workflow)
• Follow up consistently so leads don’t fall through the cracks
• Coordinate smooth handoffs to the clinical team for medical/diagnostic questions

Who you are

You’ll likely thrive here if you:

• Are social-media fluent and understand what performs
• Communicate with warmth and confidence (especially with nervous patients)
• Can explain things simply without overwhelming people
• Are coachable, detail-oriented, and consistent
• Enjoy both creative work and real-time conversations

Requirements

Must-have

• Short-form content creation + basic editing skills
• Strong written/verbal communication (professional + friendly)
• Comfort working in a patient-facing healthcare setting
• Reliability and strong follow-through

Nice-to-have (not required)

• Experience in patient coordination, consult roles, hospitality, or client services
• Canva/design basics
• Current or past content you've created or accounts you manage

Job Types: Full-time, Part-time

Pay: $50,000.00 - $60,000.00 per year

Expected hours: No more than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Opportunities for advancement
• Paid sick time
• Paid time off
• Uniform allowance
• Vision insurance

Work Location: In person