Social Media & Performance Marketing Specialist (Fashion/Clothing Brands)

Job Overview

We are looking for a results-driven Social Media & Performance Marketing Specialist with strong experience in fashion/clothing brands. The ideal candidate will be responsible for developing content strategies, managing paid advertising campaigns on Meta and TikTok, and driving sales through high-converting funnels and data-driven optimization.

Key Responsibilities1. Social Media Management (Strategy-Focused)

• Develop and execute content strategies for clothing brands
• Plan and manage monthly content calendars
• Define creative direction for:
• New collections
• Seasonal campaigns (Eid, Festive, Summer, Winter)
• Promotional campaigns
• Brand storytelling
• Provide clear creative briefs to designers and video editors
• Suggest engaging content ideas including reels and carousel posts
• Maintain brand consistency across all social media platforms

2. Meta & TikTok Ads Management (Core Responsibility)

• Plan, launch, and manage paid campaigns on:
• Facebook
• Instagram
• TikTok
• Develop conversion-focused ad strategies
• Execute campaigns for:
• Sales
• Website conversions
• Catalog sales
• Lead generation (if required)

3. Funnel Creation & Conversion Optimization

• Build and manage full-funnel strategies:
• TOF (Top of Funnel – Awareness)
• MOF (Middle of Funnel – Consideration)
• BOF (Bottom of Funnel – Conversions)
• Set up retargeting and custom audiences
• Create and test lookalike audiences
• Optimize campaigns for purchases and maximize ROAS
• Continuously improve conversion rates through A/B testing

4. Scaling & Performance Optimization

• Identify and scale winning creatives and campaigns
• Apply scaling strategies such as:
• Budget scaling
• Horizontal scaling
• Audience expansion
• Reduce CPA and improve overall ROAS
• Test multiple creatives, hooks, and ad angles

5. Analytics & Reporting

• Monitor daily campaign performance
• Track and analyze key KPIs:
• ROAS (Return on Ad Spend)
• CPA (Cost Per Acquisition)
• CTR (Click-Through Rate)
• CPM (Cost Per Mille)
• Conversion Rate
• Provide weekly performance reports with actionable insights
• Recommend improvements based on data analysis

Requirements

• Minimum 2 years of experience working with clothing/fashion brands
• Proven experience with Meta Ads and TikTok Ads
• Strong background in running sales-driven campaigns
• Solid understanding of conversion funnels and customer journey
• Hands-on experience in campaign scaling and optimization
• Expertise in creative testing and performance analysis
• Data-driven mindset with strong analytical skills
• Excellent communication and team collaboration skills

Preferred Skills (Bonus)

• Experience with Shopify or other eCommerce platforms
• Understanding of fashion trends and audience behavior
• Basic knowledge of creatives (design/video direction)

Job Type: Full-time

Pay: Rs30,000.00 - Rs35,000.00 per month

Work Location: Remote