SOCIAL MEDIA SPECIALIST - 0326

JOB
Job SummaryUnder general direction and in compliance with standard operating procedures and policies, assists in designing and implementing the City of Greenville’s digital communication strategy through social media platforms. Engages audiences through established channels and identifies emerging opportunities for communication and collaboration. Schedules, creates, edits, and maintains videos, photos, graphics, and written content to support digital media, public information, and outreach functions. Provides analysis on digital media performance and engagement and makes recommendations for improvement. Collaborates with department/division personnel who maintain social media accounts to ensure brand consistency. Applies a significant degree of initiative and creative storytelling across all mediums.

EXAMPLE OF DUTIES
Essential Functions Essential Functions % of TimeMaintain Digital Media Platforms: Maintain social media platforms for the City of Greenville (e.g. Facebook, X, Instagram, LinkedIn). Ensure the digital media presence and content promote City Council priorities, increase public awareness, and enhance community confidence and trust. Maintain content calendars for social media channels and assignment files for videography and photography projects. Organize photo and video assets by creating shareable folders that are labelled and searchable to create a photo and video archive for future posts, promotions or sharing with media or partners. Respond to comments in a timely manner and monitor customer reviews and tags. Oversee digital media accounts’ design (e.g. cover photos, profile pictures, layout, website buttons).60%Provide Analysis on Digital Media Performance and Engagement: Research trends and advances in digital media. Make data-based recommendations on improving reach and engagement. Implement social media strategy to align with business goals. Set specific objectives and report results. Suggest and implement new features to develop brand awareness (e.g. promotions and competitions). Stay up to date with current technologies and trends in social media, design tools, and applications.20%Coordinate Content and Schedules for Department Specific Pages: Collaborate with other department/division personnel who maintain social media accounts (e.g. Greenville City Economic Development Corporation (GCEDC), Parks & Recreation, Events, Greenville Zoo, Greenlink, Fire, and Police) to ensure brand consistency. Meet with content creators to share ideas and review schedules. Seek opportunities to cross promote and ways to use City videography and multimedia staff to cover stories important to other departments.20%Perform other duties as assigned.

SUPPLEMENTAL INFORMATION
Working ConditionsPrimary Work Location: Office environment and occasional outside work.Protective Equipment Required: None.Environmental/Health and Safety Factors: Occasional exposure to unpleasant environmental conditions and/or hazards. Seasonal exposure to extreme temperatures and wetness and/or humidity.Physical Demands: Constantly requires vision, hearing, talking, and fine dexterity. Frequently requires sitting, and standing. Occasionally requires pushing/pulling, reaching, handling/grasping, walking, foot controls, and carrying. Light strength demands includes frequently exerting up to 10 pounds, occasionally exerting up to 10-20 pounds, and rarely exerting 20-50 pounds.Mental Demands: Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.Americans with Disabilities Act ComplianceThe City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation.DisclaimerThe above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.