Social Media Specialist

Trove Brands is a privately held house of brands including BlenderBottle®, Owala™, and Whiskware™. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and breakthrough—new challenges every single day.

We are seeking a creative and strategic Social Media Specialist to join the Content & Community team at Trove Brands. As a Social Media Specialist, you will be responsible for developing and implementing a comprehensive social media strategy for Owala. Your role will consist of strategizing and curating content, analyzing performance metrics, and working cross-functionally with our creative and digital partners to drive brand awareness and growth for our various social channels.

Social Media Strategy:

• Develop and execute a results-driven social media strategy aligned with the company's goals and target audience.
• Research and stay up-to-date with industry trends and best practices to ensure a competitive edge.

Content Creation and Curation:

• Work with our creative team to create high-quality, engaging, and relevant content for various social media platforms.
• Curate and share user-generated content and industry-related posts.
• Develop a content calendar to ensure consistent posting and campaign execution.

Social Media Account & Community Management:

• Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and others.
• Respond to comments, messages, and engage with followers in a timely and professional manner.
• Monitor and moderate user-generated content and ensure it aligns with company guidelines.
• Be prepared to handle and resolve any potential social media crises or negative comments in a professional and tactful manner.

Analytics and Reporting:

• Analyze key performance metrics (eg, engagement, reach, conversion rates) and use data to optimize social media strategies.
• Provide regular reports on social media performance and insights to inform decision-making.

Brand Awareness and Community Building:

• Build and nurture an online community, foster relationships with followers, and cultivate brand loyalty.
• Develop and execute influencer marketing strategies to expand the company's reach and credibility.

• Proven 2-5 years of experience in social media marketing, preferably in a professional setting.
• Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture.
• Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more.
• A keen eye for design aesthetics and the ability to create visually compelling content.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Passion for social media and staying up-to-date with the latest trends and platform updates.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not mandatory).

If you have a passion for social media, a creative approach to digital marketing, and a desire to make a meaningful impact on our brand's online presence, we invite you to apply to join our team as a Social Media Specialist and contribute to our success in the exciting world of social media marketing.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.