Social Media Specialist

Job Title: Social Media Specialist
Location: Andheri East, Mumbai
Experience: 5-8 years in social media management (agency background & performance marketing expertise preferred)

About the Role

We are seeking an experienced and dynamic Social Media Specialist who can bridge creativity with performance-driven strategies. The ideal candidate will have hands-on expertise in managing campaigns, analyzing results, driving ROI-focused initiatives, and building long-term client relationships.

Key Responsibilities:

• Design and implement tailored social media strategies aligned with client goals and performance marketing objectives.
• Identify PR opportunities and trends to amplify brand visibility.
• Create, curate, and oversee engaging content across platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
• Manage and optimize paid campaigns to drive measurable ROI.
• Track, analyze, and report social media metrics, delivering actionable insights.
• Develop and share regular ORM and social listening reports.
• Work closely with creative, design, and performance marketing teams to deliver integrated campaigns.
• Support cross-selling initiatives and contribute to business growth strategies.
• Ensure smooth client servicing, timely deliverables, and payment collection.
• Support account teams in maintaining financial discipline and liquidity.
• Guide junior team members, ensuring best practices and continuous process improvements.
• Foster a collaborative and high-performance work culture.

Skills & Requirements

• Strong command over social media platforms, paid campaign execution, and analytics.
• Proven experience in project management with the ability to handle multiple accounts simultaneously.
• Excellent communication skills for client interaction and stakeholder management.
• Master’s degree in Communications, Mass Media, Marketing, or MBA preferred.
• Financial understanding of KPIs, budgets, and P&L management.
• Familiarity with WhatsApp and email marketing campaigns.
• Analytical mindset with the ability to translate data into strategic recommendations.
• Creative problem-solver with an eye for detail and ability to meet deadlines in a fast-paced environment.
• Demonstrated leadership qualities and team mentorship experience.

Job Type: Full-time

Pay: ₹65,000.00 - ₹100,000.00 per month

Experience:

• Social media platforms, paid execution, and analytics.: 5 years (Required)

Work Location: In person