Social Media Specialist

Social Media Specialist

A Social Media Specialist is the point of contact for all things social, including Online Reputation Management, content, strategy, and the daily upkeep of active social channels.

What will I be doing?

A Social Media Specialist is the point of contact for all things social, including Online Reputation Management, content, strategy, and the daily upkeep of active social channels.

What will I be doing?

• Develop, implement, and manage social media strategies to increase brand awareness, engagement, and conversions.
• Plan and execute creative content for social media channels (Facebook, Instagram, LinkedIn, etc.) including posts, stories, and reels.
• Organize and conduct photoshoots for hotel, events, and campaigns to create high-quality visual content.
• Collaborate with the design team to ensure brand consistency across all online platforms.
• Manage and optimize company presence on e-commerce platforms (such as Booking, TripAdvisor, Expedia, etc.).
• Monitor, analyze, and report on performance metrics to improve content strategies.
• Stay updated with social media trends, tools, and best practices to keep the brand competitive and engaging.
• Engage with the online community, respond to comments/messages, and build strong digital customer relationships.

What are we looking for?

A Social Media Specialist serving Hilton brands is always working on behalf of our Guests and working with other Team Members.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience as a Social Media Specialist or similar role.
• Strong skills in content creation (photo, video, and copywriting).
• Experience in photoshoot planning and execution (basic photography and videography skills).
• Knowledge and experience in managing e-commerce platforms.
• Proficiency in social media management tools and analytics.
• Creative mindset with attention to detail.
• Strong communication and organizational skills.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!