Social Media Specialist

Job Title: Social Media Manager
Location: Delhi
Job Type: Full-Time

We are seeking an experienced and creative Social Media Manager to join our marketing team. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and understands how to drive engagement, brand awareness, and ROI through social media platforms.

Key Responsibilities:

• Develop, implement, and manage comprehensive social media strategies aligned with business goals.
• Create, curate, and schedule high-quality, engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
• Monitor, analyze, and report on performance metrics to optimize campaigns and improve KPIs (reach, engagement, conversions, etc.).
• Lead and manage paid social media campaigns, including budgeting, targeting, and performance tracking.
• Collaborate with internal teams (design, product, sales, customer service) to ensure brand consistency and support broader marketing initiatives.
• Stay up to date with the latest social media trends, tools, and best practices; proactively apply insights to strategy.
• Manage social media listening, community engagement, and reputation management efforts.
• Mentor junior team members and oversee content calendars, approvals, and post scheduling.

Requirements:

• 5+ years of proven experience in social media management, preferably in a finance, accounting, healthcare, education, or a professional services firm
• Deep knowledge of all major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Buffer, etc.).
• Demonstrated experience with social analytics, reporting tools (e.g., Google Analytics, native platform insights), and paid social campaigns.
• Strong copywriting, editing, and storytelling skills.
• Experience with visual content creation and collaboration with creative teams.
• Excellent project management, communication, and organizational skills.
• Ability to analyse data, extract insights, and translate them into actionable strategy.
• Bachelor's degree in marketing, Communications, or related field (or equivalent experience).

Preferred Qualifications:

• Familiarity with SEO, influencer marketing, and broader digital marketing principles.
• Certifications in social media or digital marketing (e.g., Meta Blueprint, HubSpot, Hootsuite).

Perks & Benefits

• Hybrid Work Options
• Generous Paid Time Off (Vacation, Sick Leave & Personal Days)
• Learning & Development Budget / Skill Development Sponsorships
• Competitive Salary & Annual Performance Bonuses and Rewards
• Team Retreats, Offsites & Celebrations

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time

Work Location: In person