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Social Media Specialist
Troy, United States
The Social Media Specialist will support Hobart Institute of Welding Technology’s (HIWT’s) marketing strategy and initiatives. This position will be responsible for creating high-quality content, that highlights and promotes HIWT’s mission, helps grow targeted audiences, and increases brand awareness. Created content will be shared on HIWT’s social media platforms and through other marketing channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Collaborate with multiple teams and departments to capture key student and organization activities, courses, trainings, events, etc., through photos and videos, to showcase the HIWT brand.
- Create and administer relevant and meaningful social media posts on all HIWT social media platforms (Facebook, Instagram, TikTok, Snapchat, and LinkedIn) to strengthen brand awareness.
- Monitor HIWT’s social media accounts and respond to comments and inquiries in a professional manner.
- Promote all areas of business including Skill, Technical, Corporate Services, and Bookstore product offerings to drive increased enrollments and grow brand awareness.
- Provide input for HIWT’s social media marketing strategy.
- Analyze platform trends and report identified metrics which measure the effectiveness of social media marketing efforts. Provide recommendations for improvements as needed.
- Conduct market research on competitors and current and emerging social media trends. Implement applicable trends and content in alignment with overall social media strategy.
- Ensure compliance with Institute policies and accreditation standards.
- Conduct campus tours and assist with departmental initiatives as needed.
- Support other departments as needed.
- Other duties as assigned.
required KNOWLEDGE, Skills and Abilities
- High School diploma or GED required. Post-secondary education in related field preferred.
- 2+ years of prior social media, content creation, or digital marketing experience
- Proficient in Microsoft 365, various video editing software, and technology in general
- Experience identifying and implementing successful marketing campaigns and strategies
- Strong attention to detail
- Excellent written and verbal communication skills
- Able to work effectively with minimal supervision
DESIRED KNOWLEDGE, Skills and Abilities
- Prior social media analytic experience (trends, views, click through rate, etc.)
- Knowledge of the welding industry & trade
- Comfortable in front of the camera if needed
TRAVEL
Travel is expected to be minimal. Potential travel may include travel to trade shows and other off campus events.
PHYSICAL DEMANDS
- Regular talking and hearing are required
- Regular sitting, standing, walking, bending, kneeling, and reaching
- Ability to lift up to 50 pounds
WORK ENVIRONMENT
This role primarily operates in a professional environment and routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. There will be regular exposure to shop, lab, and welding environments to capture and record content.
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