Social Media Specialist

Social Media Specialist

TR based/full remote

Social Media Specialist

Zen Media is the go-to B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands achieve measurable growth and industry leadership. By combining strategic content, earned media, and social amplification, we help our clients influence discerning buyers, shorten sales cycles, and drive ROI. Our work has been featured in leading publications such as Forbes, Fast Company, Ad Age, and The Wall Street Journal, and we have consistently delivered double-digit growth and increased market share for our clients.

About the Role

We’re seeking a detail-oriented Social Media Specialist to support our efforts across LinkedIn, Instagram, TikTok, and more. You’ll collaborate with the Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B setting.

Key Responsibilities

LinkedIn

• Manage monthly content calendars for company and spokesperson profiles
• Write professional B2B posts and thought leadership articles
• Optimize native video content for LinkedIn
• Track industry trends and identify timely opportunities
• Create networking-focused posts to drive engagement

Meta Platforms (Instagram, Facebook, Threads)

• Build and manage monthly content calendars
• Produce Stories using native features (polls, stickers, etc.)
• Create Reels with trending audio and effects
• Conduct and apply hashtag research

TikTok

• Identify and adapt emerging trends to our brand voice
• Edit videos in CapCut with creative transitions and effects
• Use trending sounds to maximize reach
• Develop hashtag challenges and viral-style content
• Repurpose videos for cross-platform use

Additional Platforms (X/Twitter, Reddit) – Advantageous, not required

• Spot trending topics and conversations
• Craft concise, platform-appropriate copy

Tools & Software

Content Creation: Canva Pro, CapCut
Scheduling & Management: Sprout Social
Analytics: Facebook Insights, Instagram Insights, Sprout Social
Project Management: Google Workspace, ClickUp
Social Listening & Research: Sprout Social

Client Communication & Career Development

Months 1–6:

• Support client communication via ClickUp, email, and Sprout Social
• Present calendar updates under supervision

From Month 7 Onward:

• Lead content-focused client calls and present monthly calendars

Ongoing:

• Strategic discussions and high-level client relations remain with senior leadership

Scope & Limitations

Not Responsible For:

• In-depth reporting or analytics independently
• High-level strategy formulation
• Managing complex client issues

Capacity:

• After training, support content for 3+ clients with strategic backup from a senior social manager

Qualifications

• Proven experience in LinkedIn and Instagram content management
• Familiarity with TikTok trends and production
• Strong B2B writing and communication skills
• Proficient in Canva Pro, CapCut, Sprout Social, and ClickUp
• Highly organized with attention to detail
• Excellent written communication for client correspondence

Disclaimer

The duties listed are not exhaustive. Zen Media reserves the right to adjust responsibilities as business needs evolve.