Social Media Specialist

Requirements:

- 3-5 years of proven work experience in social media marketing or as a Social media specialist.

- Excellent consulting, writing, editing (image/video/text), presentation, and communication skills.

- Demonstrable experience in social channel ads, Google ads, and knowledge of social analytics tools.

- Adequate knowledge of web design and web development

- Knowledge of online marketing and a good understanding of key marketing channels.

- Positive attitude, detail and customer-oriented with multi-tasking and good organizational ability

Tasks:

- Build and implement a social media strategy through competitive research, platform definition, criteria, messaging, and audience identification

- Understanding and knowledge of advertising on Google ads and social media platforms, especially (Instagram - Facebook - Twitter - LinkedIn - Snapchat - Tiktok)

- Create a monthly publishing plan on all platforms and work on it according to the direction of the marketing planning specialist, share it with content writers and graphic designers, and work on producing it in the best possible form.

- Assisting and supervising responses to customers by the social media response coordinator.

- Create, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company pages within each platform to increase the visibility of company social content

- Moderate all user-generated content in line with each community's moderation policy

- Create editorial calendars and engagement schedules

- Continuously improve by capturing and analyzing appropriate social data/metrics, insights, and best practices, then acting on the information

- Collaborate with the rest of the team (customer service, response coordinators, etc.) to manage reputation, identify key players and coordinate actions