Social Media Specialist

Be the social pulse of Prep Network—and set the standard for everyone else.

What You’ll Do

You’ll own the social media engine that accelerates Prep Network’s subscription success — shaping how we speak, publish, and show up across all channels. You’ll guide the daily output for Prep Network's subscription brands, support new initiatives like Prep Scores, and collaborate with our event marketing team to maximize reach, strengthen storytelling, and drive meaningful growth.

You’ll build and manage the full social calendar for our digital brands, publish a high volume of engaging content highlighting our articles, rankings, features, and recruiting guidance. You’ll partner closely with video and graphics teams to turn ideas into scroll-stopping assets, and you’ll guide our digital social contributors and VAs with clear briefs, expectations, and posting standards.

Who We Are

Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles each month and actively scout talented athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level.

In addition to our content, Prep Network is the top event operator in the U.S., hosting 200+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets.

We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal for four years running, and to land a spot on the 2025 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company—we’re all about helping student-athletes succeed and creating an awesome workplace.

Core Responsibilities

• Optimizes and manages our social calendar for all digital brands and content streams
• Leads daily publishing of articles, rankings, subscription features, and recruiting tips
• Executes brand voice and community engagement across channels
• Shapes briefs and coordinates asset production with video and graphics teams
• Oversees and amplifies the work of digital social contributors and VAs

Must-Haves in a Candidate

• Social Media Mastery: 4+ years in social media strategy and execution for multi-brand or content-driven organizations.
• Platform Fluency: Deep understanding of Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads, and emerging platforms.
• Creative & Analytical Balance: Strong copywriting and creative instinct, paired with comfort in reading performance data to iterate.
• Team Leadership: Experience overseeing part-time social media contributors, freelancers, or agencies.
• Brand Voice Stewardship: Ability to craft and sustain a recognizable brand identity through content.
• Collaboration: Works seamlessly across departments — digital, video, graphics, events, and marketing.

Nice-to-Haves in a Candidate

• Social Listening: Proven ability to identify early platform trends and pivot content strategy quickly.
• Multi-Brand Navigation: Experience toggling between multiple voices or sub-brands without sacrificing consistency or clarity.
• Tool Proficiency: Knowledgeable in platforms such as Sprout Social (or a similar social media management tool), Asana, Google Workspace, and Slack.
• Sports Industry Insight: Brings experience or strong familiarity with youth athletics or sports media, enhancing relevance and brand alignment.
• SEO & Social Search Knowledge: Understands how social algorithms index content and can optimize titles, captions, keywords, and thumbnails for discovery.
• Educational Background – A Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Work Eligibility

Applicants must be legally authorized to work in the United States without current or future visa sponsorship. Only U.S. citizens will be considered for this role at this time.

Benefits and Perks
At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team:

• Vibrant Culture. Prep Network has been recognized as one of the Best Places to Work for four years running, thanks to our vibrant and inclusive culture. We're passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work.
• Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life and make a meaningful impact.
• Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your personal and professional growth.
• Comprehensive Benefits. Prep Network offers a range of benefits designed to support your overall well-being. These include comprehensive health benefits, a 401k plan with Safe Harbor matching, long-term disability coverage, Basic Life, and a flexible work schedule that promotes work-life balance.
• Compensation. Salary for this position ranges from $60,000 - $75,000. The starting salary will depend on the skills and applicable experience you bring to this role.

Join us at Prep Network and be part of a dynamic team that values your individuality, fosters personal growth, and offers a diverse range of benefits to enhance your professional and personal life. Discover a workplace where you can thrive, learn, and make a meaningful impact on our journey together.

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