Social Media Specialist

Company Overview

Knowza Learning Solutions — the back-office partner of a UK-based organisation — is expanding its operations and hiring for its new business venture, Strivex. We are seeking a disciplined and results-driven professional to join our Lahore team (Jail Road) and play a key role in supporting the growth of this exciting new initiative.

Job Summary

We are looking for a disciplined, creative, and results-driven Social Media Specialist to plan, manage, and execute high-performing social media campaigns across multiple platforms. The ideal candidate is passionate about digital marketing, has a strong personal social media presence, and brings experience working with well-known brands — particularly within the sports industry.

Key Responsibilities

• Develop creative strategies for campaigns that align with brand goals and marketing objectives.
• Collaborate with designers and content creators to develop ad concepts, messaging, and visuals for Meta, Google, and other digital platforms.
• Plan and manage strategic initiatives such as new business launches, client onboarding campaigns, brand visibility drives, and sports-related campaigns..
• Lead client communications, including meetings, feedback sessions, and reporting discussions.
• Prepare weekly and monthly performance reports summarizing key KPIs like reach, engagement, CTR, leads, and conversions.
• Stay updated on global social media trends, algorithm changes, and emerging digital tools to drive innovation and content relevance.
• Conduct audience and market research to identify insights that shape creative direction.

Qualifications & Skills

• 5–7 years of proven experience managing social media accounts.
• Demonstrated experience working with renowned companies or agencies — experience with sports brands is highly preferable.
• A strong and active personal social media presence that showcases creativity, content understanding, and engagement-building capability.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Preferred Skills

• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Later).
• Basic design or video editing knowledge (Canva, Adobe Creative Suite).
• Prior experience with international clients or digital marketing agencies.

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social Media Marketing : 5 years (Required)

Work Location: In person