Social Media Specialist

Position Overview:

We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling, design, and community engagement.

Key Responsibilities:

• Develop and execute social media strategies that align with brand goals and marketing campaigns.

• Create, schedule, and publish high-quality content (photos, videos, captions, stories, reels, etc.) across platforms like ABC Imaging website, Instagram, Facebook, TikTok, and LinkedIn.

• Manage day-to-day engagement by responding to comments, messages, and brand mentions.

• Analyze performance metrics and provide regular reports with actionable insights.

• Stay current on social trends, hashtags, and algorithm updates to maximize visibility and growth.

• Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints.

• Monitor online reputation and support community management efforts.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field (or equivalent experience).

• 2+ years of experience managing social media for a brand, agency, or organization.

• Strong understanding of platform analytics, trends, and content optimization strategies.

• Excellent copywriting and visual storytelling skills.

• Proficiency with social media management tools like Meta Business Suite, Later, Hootsuite, Canva, or Adobe Creative Cloud.

• Detail-oriented, creative, and able to multitask in a fast-paced environment.

• Experience with paid social advertising and audience targeting.

• Photography or short-form video editing skills.

• Familiarity with influencer marketing and user-generated content.

• Basic understanding of SEO and content marketing principles.