Social Media Specialist

ABOUT US:
Jobs Club is a trusted HR and Talent Acquisition partner, serving both local and multinational companies committed to finding, developing, and retaining top talent, while providing organizations tailored solutions to meet their unique talent requirements.

JOB SUMMARY:
We are seeking a creative and results-driven Social Media Specialist to manage, grow, and enhance the company’s online presence across all major social media platforms.

The ideal candidate will have strong content creation skills, an analytical mindset, and the ability to plan, execute, and optimize social media strategies that drive engagement, brand awareness, and conversions. They will collaborate closely with the marketing, content, and design teams to produce impactful campaigns tailored to our target audience.

KEY RESPONSIBILITIES:

Social Media Strategy & Planning

• Develop and implement social media strategies aligned with brand goals and marketing objectives.
• Create monthly content calendars across all platforms while continuously identifying new trends, tools, and opportunities to strengthen the brand’s digital presence.

Content Creation & Management

• Create, curate, and manage high-quality content (posts, reels, stories, videos).
• Ensure all content follows brand guidelines, tone, and communication style.

Platform Management

• Manage day-to-day posting, scheduling, and publishing on platforms such as Instagram, Facebook, and LinkedIn.
• Maintain consistent brand presence and timely posting across all channels.
• Monitor page activity, comments, messages, and user inquiries.

Community Management

• Engage with followers, respond to comments and messages, and build a positive online community.
• Monitor sentiment, escalate concerns when necessary, and maintain strong customer engagement.
• Initiate conversations, manage groups, and strengthen audience relationships.

Campaign Management

• Support paid social media campaigns and collaborate with teams.
• Assist in launching promotional campaigns, brand activations, and lead generational campaigns.
• Conduct A/B testing on content formats, hashtags, and posting times.

Social Media Analytics & Reporting

• Track KPIs such as reach, engagement, follower growth, CTR, and conversions.
• Use tools like Meta Business Suite, Instagram Insights, and Google Analytics.
• Provide weekly/monthly reports with insights and recommendations for improvement.

Trend & Competitor Monitoring

• Stay updated on digital trends, viral formats, algorithms, and industry best practices.
• Track competitor activities and benchmark performance to ensure competitive advantage.

Cross-Functional Collaboration

• Work with marketing, sales, and creative teams for integrated campaign execution.
• Coordinate with influencers, brand ambassadors, and external agencies when required.

JOB REQUIREMENTS:

Qualification:

• Bachelor’s degree in Marketing, Media Studies, Communications, or a related field.

Experience:

• Minimum 4 to 5 years of experience in social media management and digital content creation.
• Experience in real estate, FMCG, tech, or agency environments is a plus.

Technical Proficiency:

• Proficiency in social media tools (Meta Business Suite, Hootsuite, Buffer, Later).
• Skilled in Canva, and video editing tools (CapCut, Premiere, Final Cut).
• Understanding of analytics and reporting dashboards.
• Knowledge of SEO, hashtags, and platform algorithms.

Soft Skills:

• Strong communication and writing skills.
• Creative thinker with attention to detail.
• Ability to manage multiple projects under tight timelines.
• Strong sense of ownership, teamwork, and adaptability.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person