Social Media Specialist

We’re looking for a creative and detail‑oriented Social Media Specialist to lead our brand’s presence across Instagram, X, TikTok, Facebook, LinkedIn, and YouTube. If you’re passionate about content, trends, and community engagement, this role is your stage to shine.

What You’ll Do

• Develop and execute monthly content calendars aligned with campaigns and business goals
• Create engaging posts, captions, visuals, reels, stories, and short videos
• Manage daily posting, scheduling, and monitoring across all platforms
• Maintain consistent brand tone and ensure alignment with OEM standards
• Respond to comments and messages, build community relationships, and escalate sensitive issues
• Support marketing campaigns and coordinate with Digital, Content, and Performance teams
• Track KPIs, prepare performance reports, and recommend improvements
• Stay updated on trends, hashtags, and competitor activity
• Coordinate with influencers, creators, and agencies
• Collaborate with Marketing, Sales, CRM, and Aftersales teams

Qualifications & Requirements

• Strong understanding of social media platforms and trends

Content creation skills : copywriting, basic design, video editing

• Familiarity with analytics tools
• Strong communication and creativity
• Ability to handle customer interactions professionally
• Basic digital marketing knowledge
• Bilingual (Arabic & English) preferred
• Bachelor’s degree in Marketing, Media, Communications, or related field
• Certifications in Social Media, Content Creation, or Digital Strategy are a plus
• 2–4 years of experience in social media or digital marketing
• Experience in automotive, retail, or FMCG is an advantage