Social Media Specialist II, Office of the Provost

Location: San Antonio, TX
Regular/Temporary: Regular
Job ID: 15539
Full/Part Time: Full Time

Position Information

The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university that unites the power of higher education, biomedical discovery and healthcare within one visionary institution. As the third-largest research university in Texas and a Carnegie R1-designated institution, UT San Antonio is a model of access and excellence - advancing knowledge, social mobility and public health across South Texas and beyond. UT San Antonio serves approximately 42,000 students in 320 academic programs spanning science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education and more. With 17,000 faculty and staff, UT San Antonio has also been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online, on UT San Antonio Today or on X, Instagram, Facebook, YouTube or LinkedIn.

Salary Range: $53,000 - $55,000 annualized, commensurate with education, experience, and qualifications.

Job Type: Full Time

Posting Close Date: Applications will be accepted through 11:59 PM CDT on 07/03/2026. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.

Required Application Materials:

• Resume is required
• Cover Letter is required
• Writing samples (max of 3) are required

Job Details

Job Summary

The Social Media Specialist II supports UT San Antonio Academic Affairs' strategic goals by managing all aspects of Academic Affairs official social media presence. The position coordinates content production, planning and publishing across a variety of communication channels, including websites, email, social media and mobile. This position collaborates with internal stakeholders to shape and approve content for publication.

Core Responsibilities

• Contributes to department's social media strategy and executing that strategy through the creation and delivery of social media content that supports and elevates Academic Affairs reputation and messaging in alignment with UT San Antonio's brand standards.
• Creates and posts compelling content including videos and photos to university's social media channels that illustrates university academic excellence.
• Interacts with university faculty, staff, students, alumni, and other stakeholders to complete social media projects.
• Provides event-related social media support.
• Executes a social media plan including goals, strategies, tactics, and budget to communicate the UT San Antonio brand and its education, research, and community outreach missions.
• Produces branded images and infographics to use on Academic Affairs' social media channels and websites.
• Researches social media trends and best practices; proactively contributes to the department's multimedia strategy.
• Monitors, analyzes and reports on social media engagement.
• Collaborates with UT San Antonio staff and students assigned to manage social media channels for various UT San Antonio colleges, departments, programs, and areas.
• Writes, formats, and assembles documents and publications for the assigned area, ensuring that they are in compliance with university standards and requirements. This includes articles, newsletters, and other materials (digital and printed). Supervises work-studies, interns, and student employees.
• Counsels Academic Affairs faculty and staff on social media best practices, strategies, and tactics.
• Partners, as needed, outside of business hours, including evenings, holidays, or weekends.
• Performs other duties as assigned.

Required Qualifications

• Bachelor's Degree in a related field.
• One (1) year of related work experience.
• Valid drivers license.
• This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure.

Preferred Qualifications

• Higher education experience.

Knowledge, Skills, and Abilities

• Communication
• Content Creation
• Collaboration
• Digital Marketing Strategy
• Social Media Marketing
• Data Analysis
• Conversion Rate Optimization
• User Experience Mapping
• Audience Targeting
• Marketing Automation
• Storytelling
• Influencer Marketing
• Problem-Solving
• Results Driven

Working Conditions

• Occasional evening or weekend work is required.
• Works both indoors and outdoors at a variety of campus locations. Some off-campus work is required.

Physical Demands

• Able to lift up to 50 pounds of equipment.

This position will work both on campus and remotely in Texas. Travel and parking expenses are the employee's responsibility.

This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record (MVR) may be completed as applicable. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.

Equal Employment Opportunity

As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination.