Social media specialist & Content creator

Company Description

Al Habtoor Motors, part of the Al Habtoor Group, is a leading automobile distributor in the UAE, representing global brands such as Mitsubishi, JAC, FUSO, Bentley, Bugatti, Rimac, Czinger and Pagani.

Role Description

Al Habtoor Motors is seeking a Social Media Specialist / Content Creator with strong photography and videography skills to develop engaging, video-first content across AHM’s multi-brand portfolio. The role will focus on producing high-quality visual content, executing content calendars, growing audience engagement, monitoring competitors, and ensuring consistent community management across platforms.

Key responsibilities:

• Develop and execute monthly content calendars across platforms with a mix of 80% video and 20% static content
• Create, shoot, edit, and publish original photography and videography for campaigns, events, and showroom activations
• Ensure creative and design execution of all planned content while maintaining brand identity and OEM compliance
• Collaborate with the Social Media Manager to refine strategy and align content with campaign objectives
• Implement audience engagement strategies and follower growth tactics to increase reach and community impact
• Plan and execute user-generated content campaigns to drive authentic engagement
• Monitor competitor social media activity and propose benchmarking insights and improvements
• Manage community engagement and interactions across all platforms, ensuring seven-day coverage
• Prepare reports and documentation, including monthly, quarterly, and campaign performance reports
• Provide insights and recommendations to refine ongoing content and social media strategies
• Ensure all brand guidelines and KPI’s are met

Skills & Qualifications:

• Must have experience working with an Advertising & Marketing agency in the UAE, preferably with automotive brands
• Bachelor’s degree in Marketing, Media Production, Communications, or related field
• 3–5 years of professional experience in social media content creation in the UAE
• Proven expertise in photography and videography, including shooting, lighting, and editing
• Portfolio showcasing strong video-first content across META, TikTok, Instagram, and YouTube
• Experience managing and executing content calendars across multiple platforms
• Ability to design, write, and adapt content for both organic and paid campaigns
• Strong understanding of audience engagement strategies and follower growth tactics
• Ability to work under pressure, manage multiple projects, and meet deadlines
• Experience with automotive, luxury, or lifestyle brands preferred
• Proficiency in DSLR cameras, lighting equipment, and post-production editing tools
• Expertise in Adobe Premiere Pro, Photoshop, Lightroom, and knowledge of motion graphics basics
• Familiarity with all social media platforms, including META, TikTok, Instagram Reels, YouTube Shorts, and LinkedIn content formats
• Understanding of content scheduling and management tools such as Hootsuite or Sprinklr
• Ability to generate reports using social media management tools such as Emplifi
• Ability to track KPIs, generate insights, and create structured performance reports
• Knowledge of competitor benchmarking methods and content optimisation strategies
• Must have a valid UAE driver's license