Social Media Specialist – Kansas City, MO

POSITION OVERVIEW

The Social Media Specialist supports the strategic roadmaps for our organic social clients, moving beyond execution to drive long-term channel innovation. This role is responsible for architecting content engines that bridge the gap between audience insights and high-fidelity creative execution. The ideal candidate is a strategic lead who can navigate complex product stories and turn asset deficits into creative opportunities that drive brand resonance.

POSITION REQUIREMENTS

• A bachelor’s degree in journalism, marketing, or communications.
• 3+ years of professional social media experience with a proven track record of managing complex client rosters.
• Demonstrated ability to think strategically, using data to justify creative directions and resource needs.
• A portfolio that showcases disruptive thinking and social-first production.
• Strong presentation skills with the ability to provide insights to clients and internal leadership.
• Travel (as necessary) on behalf of client meetings, content shoots and conferences.
• There is no busy season or light season. We work hard, and we move quickly. This job requires relentless hustle and a roll-up-your-sleeves-and-do-your-part mentality. It’s also really fun.

POSITION RESPONSIBILITIES

• Support the development and execution of comprehensive organic social strategies that align with broader marketing objectives.
• Translate audience insights into social media audits, actionable series concepts, and recurring content pillars that keep brands relevant.
• Collaborate closely with the creative and video teams to frame shot lists and production briefs that ensure social content meets agency standards.
• Support trade and paid influencer campaigns, from strategic sourcing and contract negotiation to creative briefing and performance analysis.
• Analyze social performance data to provide high-level strategic recommendations that influence future creative and budget allocation.
• Partner with Account, Creative and Project Management teams to formalize workflows and ensure social integration is seamless across all agency touch points.
• Ensure all social strategies and content outputs comply with complex client guidelines while pushing for disruptive, stop-the-scroll creative.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Trozzolo is an ad agency and marketing communications and consultancy firm that takes pride in its talent, strategic thinking and award-winning creative. Headquartered in downtown Kansas City, Missouri, we value being together and collaborating in our open space built for forward thinking, creativity and a healthy dose of fun. Hybrid work works here, too. We value it all and embrace the notion that a good idea can come from anywhere. Working with the best is how we build our team. Our culture is rooted in relationships and teamwork. We’re equal parts collaboration, fun, family and growth.

Questions? Reach out to careers@trozzolo.com

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