Social Media Specialist-Meta Ads

Job Title: Social Media Specialist – Meta Ads

Location: Dwarka Sec-12, Delhi (Delhi candidates preferred)
Experience: 3+years

About the Role

We are seeking a skilled Social Media Specialist (Meta Ads) to manage, optimize, and scale paid advertising campaigns across Facebook & Instagram. The ideal candidate will have proven experience in lead generation, e-commerce growth, and ROI-focused ad campaigns.

Key Responsibilities

• Plan, execute & optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales.
• Conduct audience research, targeting, and retargeting strategies to maximize performance.
• Develop A/B testing strategies for creatives, ad copies, and landing pages.
• Monitor campaign performance & provide regular reports on KPIs, ROAS, and conversions.
• Collaborate with the creative & content team to produce engaging ad creatives.
• Stay updated with the latest Meta Ads trends, policies & best practices.

Requirements

3+ years of hands-on experience in Meta Ads campaign management
Proven track record of running lead generation & e-commerce campaigns
Strong analytical & reporting skills (Google Analytics, Meta Ads Manager)
Knowledge of funnel creation, retargeting & conversion optimization
Experience in working with a digital marketing agency (must have)

Experience in managing international projects & clients
Ability to manage multiple campaigns & budgets efficiently

Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person