Social Media Specialist – Travel and Tourism

The Role
Position Title: Social Media Specialist – Travel and Tourism Employment Type: Full Time Salary: up to 13K AED all-inclusive depending on experience and qualifications plus incentives Job Location: Dubai, UAE About the Client: A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide. Job Description: - Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers. - Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas. - Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms. - Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

Requirements
Qualifications: - Preferably Bilingual speakers (English – Arabic languages) - At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs. - Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills - Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows, automated content scheduling, and CRM integrations

About the company
RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.