Social Media Strategist

We are looking for a creative and analytical Social Media Strategist to own and lead our online presence across platforms. You'll be responsible for building brand awareness, increasing engagement, driving traffic, and developing content strategiesthat speak to our audience in a meaningful way.

Key Responsibilities:

Develop and implement effective social media strategies aligned with brand goals

Plan and manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

Work closely with designers and content creators to deliver engaging content

Track performance metrics and analyze data to optimize strategies (reach, engagement, conversions)

Monitor trends, hashtags, competitors, and new tools to keep the brand relevant

Launch and manage paid ad campaigns on Meta, Google, and other relevant platforms

Coordinate with internal teams to support product launches, campaigns, and events

Build a strong online community and respond to audience interactions thoughtfully

Generate regular reports and actionable insights for management

Requirements:

Bachelor’s degree in Marketing, Communications, or related field

1 to 2 years of experience in social media management or digital marketing

Proven success in running social media campaigns and growing brand visibility

Strong knowledge of analytics tools (Meta Insights, Google Analytics, etc.)

Excellent copywriting and content ideation skills

Familiarity with design and editing tools (Canva, Adobe Suite, etc.)

Strategic mindset with a creative flair and attention to detail

Preferred Skills:

Experience in the Edtech or education industry

Basic video editing and reel-making experience

Influencer outreach or brand collaboration experience

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance

Work Location: In person