Social Media Strategist

Overskies is seeking a results-driven Social Media Strategist to lead our social media presence for luxury brand accounts. The ideal candidate brings deep platform expertise, a data-driven mindset, and the ability to craft compelling brand narratives that drive engagement and business growth across social channels.

This is a dynamic role that requires strategic thinking, organic social media management capabilities, and community management skills. The ability to balance creative storytelling with social metrics is also key.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand objectives, audience insights, and business goals across Meta, TikTok and YouTube.
• Plan, schedule, and publish high-quality content using our social media management platform.
• Work with in-house art director and team to produce high quality creative content for posting on social media.
• Conduct social listening and competitor analysis to identify trends, opportunities, and potential risks, keeping brands ahead of industry conversations.
• Build and nurture engaged online communities by actively responding to comments, DMs, and mentions in real-time, maintaining brand voice and fostering customer loyalty.
• Create compelling copy, captions, and content briefs that align with luxury brand aesthetics and drive meaningful engagement.
• Collaborate with designers, strategists, copywriters, and account teams to develop cohesive campaigns and content calendars.
• Monitor, analyze, and report on social media metrics, engagement rates, and brand awareness data using platform analytics and third-party tools to inform strategy optimization.
• Coordinate influencer partnerships and brand collaborations to amplify reach and enhance brand credibility.
• Stay current with platform algorithm changes, emerging trends, and social media best practices to ensure content remains relevant and high-performing.
• Handle crisis management and reputation monitoring, escalating issues appropriately.
• Leverage AI-powered tools to optimize content creation, posting schedules, and performance predictions.

Qualifications

• 4+ years of professional experience in social media management, ideally within luxury, lifestyle, fashion, or agency environments.
• Proven track record of growing social media audiences, increasing engagement rates, and driving measurable business results.
• Expert knowledge of major social platforms (Instagram, TikTok, Facebook, YouTube) including algorithms, best practices, and platform-specific content formats.
• Proficiency with social media management tools such as Sprout Social, Hootsuite, Buffer, Dash Social, or similar platforms.
• Strong analytical skills with experience using social media analytics tools
• Exceptional writing and communication skills with the ability to adapt tone and voice for different brands and audiences.
• Experience with community management, customer service best practices, and real-time engagement strategies.
• Familiarity with content creation tools, basic graphic design (Canva, Adobe Creative Suite basics), and video editing for Reels/Stories/TikToks.
• Experience with social listening tools and brand monitoring
• Self-motivated, detail-oriented, and able to manage multiple brand accounts independently in a fast-paced environment.
• Flexibility to monitor and respond to social media outside traditional business hours when necessary.

Bonus Points

• Experience with influencer marketing and partnership management.
• Proficiency with AI-powered content creation and optimization tools.
• Previous luxury brand or high-end agency experience.
• Knowledge of e-commerce integration and social commerce strategies.
• Experience managing social media crisis situations and reputation management.
• Certifications in social media marketing, Meta Blueprint, or similar credentials.
• Understanding of SEO and how social media impacts overall digital marketing strategy.

Why Join Us

You'll be part of a passionate, creative agency team that partners with leading luxury and lifestyle brands. We believe in strategic innovation, data-driven creativity, and producing work that truly resonates with audiences. You'll have the autonomy to shape social strategies while collaborating with talented creatives who are committed to excellence.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Montvale, NJ 07645